Warming Up the Kitchen

I would like to extend a warm and hearty welcome to my fellow technology chefs. It's been quite some time since I've contributed to a blog, and I can't quite remember the last time I published my own. Hopefully, this Test Kitchen will provide the means to discover, experiment, and create some tasty Web 2.0 recipes for all to incorporate into their own cookbook.

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Lunch Bytes: 05

With all that we are gifted from the open resources community, how can we contribute and give back? Fortunately, Creative Commons has provided a tool that both serves the commons and is engaging enough for the end user to pony up. With this, the Web 2.0 Test Kitchen is taking a moment to praise CC and stock the commons with our own content. The List , is a Creative Commons developed application that allows users to snap some pics and directly upload. Under the GNU license, it’s a free program for all. You’ll just need a smartphone that meets the technical requirements. As soon as you install and open the app, you'll see the Creative Commons CC logotype. You're in! Once, the app opens you’ll be prompted as to the current needs of Creative Commons with a request for a specific type of subject matter. For example, “Creative Commons needs a picture of…”. You have the choice to accept, move to the next request, or hit "done". All items selected will fall un...

Couple of Goodies from the Pantry

So, I'm trying to find some complementary items to enhance my main ingredient, Twitter. I'm thinking a heavy helping of Hootsuite and a dash of Canva for flavor. Let's take a look at a couple of the goodies from the Test Kitchen pantry. That's just my themed out slang for the Internet. As best as I can gather, Hootsuite will be our preferred social media management tool. I'm sure we can squeeze out some sweet analytics but probably not all options while we're on the no-pay plan. And hey, it's not just for Twitter. This tool can manage multiple accounts across a variety of social networks. Cutting through millions of posts and accounts simply by entering search terms is immediately possible without a learning curve. See below as I track down a previously prepared tweet within a few minutes of setting up an account. Canva , on the other hand, is just a treat. This graphic design web-based app will provide you with zero analytics (as far as I know) and ...

Fresh Ingredients, Old Cookbook

Sometimes, inspiration is not enough to knock out a home run dish. You need a strong foundation to build your improvisational skills in the Test Kitchen. A good start involves a nostalgic return to the classics. For me, the fundamentals in working with social media go back to the Charlene Li and Josh Bernoff chef-d'oeuvre, Groundswell: Winning In a World Transformed by Social Technologies. Their best practice, and a tried-and-true social media strategy called the POST method gives us a clear starting point for our campaigns. Here's the rundown: P - People: We need to understand who our audience is in order to best engage them. O - Objective: Clear and measurable objectives can help determine if we're successful or not. S - Strategy: A winning strategy focuses on an effective transaction or value exchange between you and your audience. T - Technology: Once we understand our people, objective, and strategy, we can then confidently adopt the necessary to...

Web 2.0 Test Kitchen

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