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Go Bananas!

Sometimes, hybrid skills pay dividends in the form of informing your audience and learning from them. Let's say you want to promote content or survey a group of people to determine the value of the content. I know, happens every day, erright?! These are typically skill sets for the marketing crowd but I assure you there are tools out there for us. It's time to go bananas as we look at MailChimp and SurveyMonkey in the Web 2.0 Test Kitchen.



Remembering that email is one of the most frequently employed ICTs, we can lean on MailChimp for marketing-based strategies that promote specific content on other platform or just inform our audience. Choose from a ton of templates configured for specific communications. Also, it's loaded with rich analytics that let you know who on your distribution list is actively clicking and which links they're accessing. It's free to use, when accounts have less than 2,000 emails on their database.


Now, if you want to start collecting data to better serve your audience, you can do no wrong by using SurveyMonkey. This web-based application lets you customize surveys and questionnaires and deliver them to your audience via various collectors. These collectors can be links, email, embedded scripts, or directly to your social media platform (Twitter, Facebook, and LinkedIn). At that point, you can just view responses as they come in. It's excellent for feedback.
I hope this helps you get your marketing and analytics hats on as you ready for some monkey business and swing over to your Web 2.0 projects! I know, I has problems.


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