Warming Up the Kitchen

I would like to extend a warm and hearty welcome to my fellow technology chefs. It's been quite some time since I've contributed to a blog, and I can't quite remember the last time I published my own. Hopefully, this Test Kitchen will provide the means to discover, experiment, and create some tasty Web 2.0 recipes for all to incorporate into their own cookbook.

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Too Hot, Too Cold

Who could forget the children’s classic, Goldilocks and the Three Bears? Possibly imagined as a cautionary tale, the protagonist burglar inadvertently exposes the child reader to relativism and harmony. Each new encounter within the bear’s home is an exercise in finding balance. Keep this narrative in mind as we serve up some metaphorical bowls of porridge in our Web 2.0 Test Kitchen. When it comes to our interconnectedness, how much time and attention is just right? The answer is fairly simple, it's relative to the person. We each have our own threshold on sustained attention over a period of time. With regards to social networks, I can honestly say that I haven’t found that balance. I’m either in a prolonged state of connectivity or the esoteric hermit that barely peeks outside his mountaintop cave only to scurry back into obscurity. My work-related connectedness has been demanding and follows Ranie and Wellman’s (2012) assertion that “many workers experience some negative i...

Fresh Ingredients, Old Cookbook

Sometimes, inspiration is not enough to knock out a home run dish. You need a strong foundation to build your improvisational skills in the Test Kitchen. A good start involves a nostalgic return to the classics. For me, the fundamentals in working with social media go back to the Charlene Li and Josh Bernoff chef-d'oeuvre, Groundswell: Winning In a World Transformed by Social Technologies. Their best practice, and a tried-and-true social media strategy called the POST method gives us a clear starting point for our campaigns. Here's the rundown: P - People: We need to understand who our audience is in order to best engage them. O - Objective: Clear and measurable objectives can help determine if we're successful or not. S - Strategy: A winning strategy focuses on an effective transaction or value exchange between you and your audience. T - Technology: Once we understand our people, objective, and strategy, we can then confidently adopt the necessary to...

Lunch Bytes: 05

With all that we are gifted from the open resources community, how can we contribute and give back? Fortunately, Creative Commons has provided a tool that both serves the commons and is engaging enough for the end user to pony up. With this, the Web 2.0 Test Kitchen is taking a moment to praise CC and stock the commons with our own content. The List , is a Creative Commons developed application that allows users to snap some pics and directly upload. Under the GNU license, it’s a free program for all. You’ll just need a smartphone that meets the technical requirements. As soon as you install and open the app, you'll see the Creative Commons CC logotype. You're in! Once, the app opens you’ll be prompted as to the current needs of Creative Commons with a request for a specific type of subject matter. For example, “Creative Commons needs a picture of…”. You have the choice to accept, move to the next request, or hit "done". All items selected will fall un...

Web 2.0 Test Kitchen

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